Welcome to Valerie Grace, a heartfelt brand inspired by family, love and slow living.
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I’m Emma the owner of Valerie Grace- a small, family-run business inspired by the most important people in my life: my daughters, Emilia Valerie and Indie Grace.
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They’re Irish twins, just 11 months apart and the inspiration behind our name. Valerie honours my late grandmother and Grace is my youngest daughter’s middle name- together, they represent generations of strong, loving women.
We’re proud to be an award-winning brand and even prouder of what we stand for:
- Timeless, slow fashion
- Neutral boho style with playful pops of pink
- Representation and inclusivity
- A personal, human touch in everything we do
Every package you receive has been carefully wrapped by me, with love from our family to yours.
Before becoming a mum, I lived in South East Asia and spent years travelling the world- embracing different cultures and collecting memories. That love for travel hasn’t left and now, I get to share those adventures with my girls as we explore the world together.
We live a life deeply connected to nature, creativity, and freedom. Home education allows us to learn and grow wherever we are, with the world as our classroom.
My daughters truly are the essence of Valerie Grace and everything is for them.
I started this business quite humble hoping to make enough to get by but now I’m reaching as high as I can to show them how to.
I’m learning as I go, I don’t have a business background but I have two little cheerleaders saying you’ve got this Mummy. I tell them if you can’t do something it means you haven’t practiced enough and that’s exactly what I’m doing.
My mission is to offer stylish products,
excellent customer service and the easiest online shopping experience.
My five core values are style, representation, wellbeing, self expression and the environment.
Our style we love earthy tones with pops of colour (especially pink!)
Thank you so much for reading,
Emma xxx
